Atria released quartely results for 2017
Finnish meat company Atria has published an improved financial result, with 1.06 billion euros as turnover for the first three quarters in 2017. Atria CEO Juha Gröhn says the growth is sitting on a strong foundation, after several acquisitions in 2016 and organic growth. Atria Group currently has four separate business areas: Atria Finland, Atria Scandinavia, Atria Russia and Atria Baltic. The company decided to increase the prices of its products in Russia and Estonia in the autumn, and economic recoveries in Finland and Russia have had a positive effect on demand. The company also launched a new antibiotics-free chicken line in August, and a pork equivalent is being developed for 2018.
Another reason for the jump in sales is that, after years of waiting for clearance from the Chinese authorities, Atria was finally accepted to begin supplying pork to China. The first supply agreement was drawn up this January, and the first batch of products was delivered to China in late June. Atria writes that it expects Chinese export volumes for 2017 to exceed 3 million kilos. The market potential is huge, as Chinese consumers are shifting radically. Figures show that the country has gone from eating one-third as much meat as the US in 1978, to eating twice as much meat as the US today. Pork is the still the most popular meat in the Chinese meat market.