China officially approved Danish heat-treated pork
The Danish food and agriculture industry got some good news over the weekend when China officially approved the importation of heat-treated pork products from Denmark. The decision, which the Danish authorities have spent a decade working on securing, means that everything from red sausages to ham can be sold on the lucrative Chinese market. The Danish meat industry estimates the agreement with China could be worth about 250 million Danish crowns annually in export income.
“It’s a big day for Danish agriculture and economy. We are the world champs at Danish sausages and pork meat products, and the middle class in China wants to get a taste of it,” said the environment and food minister, Esben Lunde Larsen. “It’s going to boost export income and jobs in Denmark. It’s a massive day and I’m having a tough time getting my arms down.”
The world’s largest pork exporter Danish Crown signed already last year a Memorandum of Understanding with Tmall, one of China e-Commerce Giant Alibaba business-to consumer marketplaces and sellings will now start after Chinese New Year in February 2018.