Danish Crown aquires DK-Foods
Danish Crown has expanded its pizza topping portfolio with the acquisition of Danish pepperoni producer DK Foods. DK Foods will join Danish Crown’s subsidiary the Tulip Food Company – which produces a wide range of pizza toppings, snacks and canned foods – as an independent unit.
Pizza is the favourite choice of fast food in Denmark, and the same is true in many other parts of the world. Pepperoni is an extremely popular pizza topping, and as part of its 4WD strategy, Danish Crown and its subsidiary Tulip Food Company are pursuing an ambition of becoming the preferred supplier to the European pizza industry. Danish Crown has, with immediate effect, acquired the pepperoni giant DK-Foods, Europe's leading manufacturer of pepperoni for the pizza industry.
Danish Crown is aiming to establish itself as the leading pizza toppings manufacturer in Europe, and the company claims this acquisition will prove an integral part of this strategy. Jais Valeur, group CEO of Danish Crown said: “DK Foods presents an opportunity to intensify our group’s strategic focus on pizza toppings by becoming the market leader in pepperoni. “The pizza market is growing globally, and we see considerable potential in DK-Foods. We’ll be able to process a larger proportion of our own raw materials, thereby boosting our growth and earnings potential for the benefit of our owners – the Danish farmers.”
Danish Crown has been DK-Foods' preferred supplier of raw materials for several years. Tulip Food Company produces a wide range of pizza toppings, including pepperoni, at its factory in Svenstrup south of Aalborg. With the acquisition of DK-Foods, Tulip will increase its production capacity significantly, and while the clear focus on foodservice and retail markets remains, the Svenstrup operation will also establish capacity for production of heat-treated products for the Chinese market.
Source: Danish Crown