Danish Crown parent Tulip aquires UK pig producer
This acquisition represents an investment in British farming and also inward commitment to the UK by Tulip Ltd’s parent company Danish Crown - a cooperative owned by 7,600 Danish member farmers - thus further reinforcing the organisation’s commitment to global farming. The UK is one of Danish Crown’s four home markets and this latest investment demonstrates the company’s long term commitment to Tulip’s sustainable growth. Jais Valeur, CEO at Danish Crown, said: “Tulip has now successfully completed its profit turnaround and is focusing on cementing the significant progress made during the last year and is planning for the future. This acquisition is in that context and is part of a range of measures designed to Brexit-proof the business.
“This announcement reflects the significant progress being made with Tulip’s new strategic direction, demonstrating the company’s core values - passion for food and passion for farming. I would like to welcome the Easey Holdings team to the family and look forward to working together to share knowledge and best practices as we reaffirm our commitment to best in class UK pig farming.”