Danish Crown signs deal with Alibaba

Danish Crown signs deal with Alibaba

The world’s largest pork exporter Danish Crown signed a Memorandum of Understanding with Tmall, one of Alibaba Group’s business-to consumer e-marketplaces in China, at a ceremony in Copenhagen. Witnessed by Danish Minister for the Environment and Food Esben Lunde Larsen, the agreement will make high quality Danish Crown products available to the 466 million annual active consumers on Alibaba’s e-marketplaces. Selling will start after Chinese New Year in February 2018.

Meat sold to the Chinese customers via Tmall will initially come from Danish Crown factory in Ringsted, Denmark and will move In spring 2019, to the company’s still-to-be-built factory in Pinghu, near China’s financial capital Shanghai.