McDonalds launch Vegan Burger
After a testing period in Finland, McDonalds launch now permanent the meat free vegan burger in all restaurants in Northern Europe. Until now it was only available at one restaurant in Tampere, Finland but now the McVegan will become a permanent menu item at all McDonald’s locations in Finland and Sweden, the worldwide chain recently announced.
After tasting panels tried over 100 different recipes, they eventually settled on a soy-based patty with plenty of vegan toppings. Anamma, food company from southern Sweden, developed the patty specifically for McDonalds. The soy-based burger was created with Swedish vegan food company Anamma. And those who’ve already got their hands on the McVegan seem to be enjoying it.
For now, the McVegan will be a permanent fixture only in Sweden and Finland. It’s common for McDonald’s to test out menu ideas in local markets before deciding whether to ditch or adopt them on a broader scale. Last year, after using frozen patties for more than four decades, the chain tested using fresh beef for its burger patties in the Dallas-Fort Worth area. Earlier this year it announced it would be expanding that menu item to most McDonald’s in the American market, despite some of the logistical problems the product created.