New MLA Campaign "Lamb Side Story"

New MLA Campaign "Lamb Side Story"

Meat and Livestock Australia (MLA) has launched Lamb Side Story, a satirical musical ad which marks the latest instalment in the brand’s ongoing We Love Our Lamb campaign. The ad is a spoof of West Side Story’s iconic battle scene with the rival gangs made up of stereotypes from the left and right of Australian politics. The ad sees the rivals forget their differences to come together over a lamb barbeque.

The Lamb Side Story ad will run across digital, social, TV and cinema with support from PR and media partnerships. The campaign also incorporates in-store, point-of-sale and recipes to promote different cuts and cuisines.

Watch the video:


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