Vegan burgers are gaining ground
With an announcement that TGI Fridays will participate in the meatless monday campaigns, the restaurant will now offer Beyond Burger entrees at more than 450 of its restaurants nationwide. In a recent press release, David Spirito, TGI Fridays executive culinary director, said, “Appealing to a more food-forward consumer is a key priority for Fridays in 2018. In answering guests’ demand for nutritional menu items that fit their lifestyle needs, we saw an opportunity to introduce newly expanded options like plant-based protein. With Beyond Burger, diners will have a sensory experience of a traditional burger without sacrificing taste.”
“We’re excited that TGI Fridays, an iconic global restaurant brand, is leveraging Monday as a day to attract consumers to try Beyond Burger and Fridays’ other plant-based selections, without taking meat off their menu,” said Dana Smith, Meatless Monday campaign director, in an interview with Organic Authority. “Our research shows that choosing meatless options, even one day a week, can help make a difference in our personal health and the health of our planet.”
At the same time U.S. national burger chain Bareburger, based out of New York, has added the vegan Beyond Burger to all 12 of their New York City locations and annouce to offer Beyond Burger to all of their locations till end of Febuary. In a commitment to offer guests more choices, Bareburger is serving the Beyond Burger alongside other plant-based entrées such as a black bean burger, a quinoa patty, and the Impossible Burger. This makes the Bareburger is the first restaurant to offer both the Beyond Burger and the Impossible Burger on their menu.