WH Group announce strategic investment in Chef'd,
WH Group Limited together its subsidiaries, the world’s largest pork company, announce that wholly-owned subsidiary Smithfield Foods, Inc., USA, has signed a strategic partnership with Chef'd, a best-in-class online meal marketplace in the United States. This partnership is concurrent with Smithfield’s 25 million USD investment in part of the Series B funding for Chef'd. This investment makes Smithfield the largest strategic investor in Chef’d and provides Smithfield a seat on the company's board of directors.
Chef'd offers customers the opportunity to choose more than a thousand meals at any given time. Partnering with notable chefs, culinary personalities and more than 125 brands in food, fitness, health and wellness, Chef'd provides convenient meal solutions spanning breakfast, lunch, dinner, and dessert. With this partnership, Smithfield will expand its sales channels for its portfolio of brands and will be able to learn shoppers’ online consumption behavior using Chef'd's direct-to-consumer model to tap into real-time consumer insights and sales data. Chef'd will also gain access to Smithfield's product development and sourcing capabilities, which will help build synergy between the two companies.