World Meat News
Australian beef exporters are battling against a growing counterfeit beef market in China, which offering beef under signed by exported from Australia.
Lamb slaughter weights continued to push higher at the commencement of 2018 by setting a new record of 22.9kg carcase weight.
After controversial discussion of the last video campaign, Australian Meat and Livestock (MLA) launch now the second part of the ad series to promote Australian lamb.
The growing Australian cattle export now also head to China from Northern Australia, the first shipment leave this week.
The new Chinese owners of one of the biggest Australian cattle stations Kimberley, plan to double cattle capacity with a 10 million USD investment.
CHINA has lifted a three-month ban on beef and lamb processed by Australian exporters, which costing them a million dollars a day.