World Meat News
After controversial discussion of the last video campaign, Australian Meat and Livestock (MLA) launch now the second part of the ad series to promote Australian lamb.
The growing Australian cattle export now also head to China from Northern Australia, the first shipment leave this week.
The new Chinese owners of one of the biggest Australian cattle stations Kimberley, plan to double cattle capacity with a 10 million USD investment.
CHINA has lifted a three-month ban on beef and lamb processed by Australian exporters, which costing them a million dollars a day.
The area of farmland under Chinese ownership dramatically increased over the past year and as the level of U.S. and UK ownership drop down.
Meat & Livestock Australia has launched marketing campaign positioning Lamb as the meat more people can eat regardless of their religious beliefs, background or dietary requirements.