Lamb slaughter weights continued to push higher at the commencement of 2018 by setting a new record of 22.9kg carcase weight.
World Meat News
Alibaba Group partnered with MLA to provide Australian beef and lamb products to reach the Chinese market.
After controversial discussion of the last video campaign, Australian Meat and Livestock (MLA) launch now the second part of the ad series to promote Australian lamb.
Meat & Livestock Australia has launched marketing campaign positioning Lamb as the meat more people can eat regardless of their religious beliefs, background or dietary requirements.